Hi 👋🏼, I’m Ardavan!

At Intuit, I learned to harness data and customer feedback for design strategies, thanks to cross-disciplinary collaboration that sharpened my decision-making on a grand scale. Xello allowed me to deepen my understanding of design craft and principles. Bridging these experiences, my portfolio showcases a transition from strategic innovation to meticulous artistry in design.

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Case Studies

Work in progress

QuickBooks: Classes 2.0

This is where the text goes.

/ June 2020

Xello Family

Xello Family allows parents to keep up with students works and provide guidance and feedback. Through the portals, parents will be able to experience Xello product first hand, and communicate with educators.
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/ March 2020

Xello Resume Builder

Resume builder is a part of Xello toolset that allows students (grade 6-12) to learn about resumes and help them create.

/ Sept 2019

Elementary Lessons

This is how we built lessons for elementary students. A walkthrough.

/ Sept 2019

How did we build Xello Elementary

In this semi case study I'm going to lay down the process of building a product for young students.

Side project

/ December 2019

Nobubar Brand Strategy

Nobu is a protein bar producer startup with lots of cool attitudes so I decided to help them with their branding and packaging strategy and directions.
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Work in progress

Iranians Who Design

Not while ago I created a directory of Iranian product designers to build a community to connect and find great talents.

theScore Design Challenge

TheScore design exercise is about designing a mobile experience for moviegoers to browse and purchase tickets on the go.


/ Part 1

Creativity: What, exactly, is it?

The Greeks believed that a certain amount of knowledge and skill were required to practice a craft. However, the creative had to be infused divine inspiration as well.

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/ Part 2

Creativity: What’s the process? 

In this part, I’ll look at the creativity processes and the models that explain how creative process takes place.

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/ Part 3

Creativity: Who is creative? 

In this part, I’m gonna tell you what I learned about the essential component of creativity and the main catalyst — the creative self. I’ll look at creative individuals and their different qualities.

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Designing the Design Principles

At Xello, we have been talking about having design principles for a while, but never felt the necessity of it throughout our design process.

Xello Design System

Why did we start thinking and planning our design system, and when was the best time to start a design system.

Signature ‘Like’ Button

Like button has humanizing effect on Xello UI. It allows students to express feeling to their fav career.
Avatar photo of Ardavan